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Explore Departments:
For The HomeJewelryMattressesSalonBeauty
701 Lynn Haven Pkwy
Virginia Beach
VA 23452
US
STORE:
(757) 463-4270(757) 463-4270
CUSTOMER SERVICE:
(800) 322-1189(800) 322-1189
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Store hours
Open 11:00 AM - 7:00 PMOpen 11:00 AM - 7:00 PMOpen 11:00 AM - 7:00 PMOpen 11:00 AM - 7:00 PMOpen 11:00 AM - 7:00 PMOpen 11:00 AM - 7:00 PMOpen 11:00 AM - 6:00 PM
| Day of the Week | Hours |
|---|---|
| Mon: | 11:00 AM - 7:00 PM |
| Tue: | 11:00 AM - 7:00 PM |
| Wed: | 11:00 AM - 7:00 PM |
| Thur: | 11:00 AM - 7:00 PM |
| Fri: | 11:00 AM - 7:00 PM |
| Sat: | 11:00 AM - 7:00 PM |
| Sun: | 11:00 AM - 6:00 PM |
Categories We Carry
- Makeup
- Skincare
- Fragrance
- Makeup Brushes and Tools
- Men's Grooming
- Haircare
- Nailcare
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Featured Brands
- e.l.f.
- Murad
- thirteen lune
- Ariana Grande Fragrances
- COSRX
- Coach Fragrance
- Smashbox
- Too Faced
- Calvin Klein
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About JCP Beauty Inside JCPenney
At JCPenney Beauty, you’ll find handpicked beauty products including makeup, fragrance, skincare, and more from top-rated brands known for their authenticity. We’re proud to partner with Thirteen Lune to bring you inclusive beauty from innovative Black and Brown owned and founded companies. Find beauty that speaks to you no matter your age, gender, race, skin tone, hair type, or budget. Shop our cosmetics selection for your new favorite eyeliner, blush, concealer, or set of makeup brushes. Make a statement with a colorful palette or a perfume that’ll stop everyone in their tracks. Whether you prefer to go all out or stick to a more natural makeup look, we know you’ve got a unique style to celebrate. Discover makeup products that speak to you with JCPenney Beauty. From your well-known favorites to cult classics and ground-breaking new brands, we have all the beauty supplies you’re looking for in one place. Find everything you need to create a flawless base with healthy, glowing skin. Up your game with the best skincare routine using proven skincare products collected by JCPenney Beauty. Pick out a face moisturizer packed with vitamins and beauty-boosting ingredients like hyaluronic acid and shea butter. Pamper yourself with everything you need for an at-home spa day, including nailcare and bath & body items too. You’ll also be able to choose from a variety of men’s products, including men’s grooming and top men’s cologne collections. We carry a huge variety of items from over 100 brands including makeup from Covergirl, e.l.f., and Jason Wu Beauty and skincare from COSRX, I Dew Care, Pixi Beauty, and Skin Gym. Check out new fragrance offerings from Solinotes and 100Bon in men’s, women’s, and gender-neutral scents. Don’t forget haircare from Biolage, Redken, and Chi, and stock up on bath & body care with Hempz and Urban Hydration. Finish off your beauty must-haves with nailcare from OPI, China Glaze, and Sally Hansen.
SHOP JCPENNEY BEAUTY
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Frequently Asked Questions
JCPenney Beauty is our new, inclusive, in-store and online beauty experience for your diverse needs. We carry 170+ beauty brands including your tried-and-true favorites, as well as indie brands that we can't wait for you to explore. This new collection includes makeup, bath and body care, skincare, haircare, fragrance, and nailcare. JCPenney Beauty is also partnering with thirteen lune to bring you a shop-in-shop experience full of inclusive beauty brands. Discover your new beauty favorites in stores or online.
JCPenney is proud to share over 600 JCPenney Beauty locations with you now. For a full list of Beauty locations, please visit this page. If your local store doesn't have a Beauty location, don't worry! The full assortment is online now, so you'll always be able to access innovative products and tools with JCPenney Beauty.
Yes! Find everything you need for a 10-step K-Beauty routine at JCPenney Beauty. Start with a double cleanse then tone and exfoliate. Add moisture with hyaluronic acid, relax with a sheet mask, and add tons of powerful ingredients with a concentrated serum. Finish up with an eye cream, moisturizer, SPF, and an overnight mask.
We believe beauty starts from within with your best health. Find supplements, sprays, patches, and more to help you boost your physical and mental health. Improve your sleep, stress levels, hair growth, and more with our wellness picks.
Yes! JCPenney Beauty has Virtual Beauty Tools that can help you find your next favorite beauty products. Use our Skincare Advisor tool to personalize your skincare regimen with a short Q&A and try before you buy with our virtual try-on. Test out fun new makeup shades and experiment with just a selfie. Check it out now!
Yes! Check out the Beauty Education Hub to find beauty and skincare information, from the basics to beyond. Learn how to get healthy glowing skin and how to use innovative beauty tools. Get the hair of your dreams with our styling tools and hair texture guides. Let us help you find your new beauty routine.
